The London-based multi-talent marks his arrival with the release of the latest single from his forthcoming full length slated for late 2021.
Though Kid Bookie made his grand entrance into the sphere of alternative music as a guest on Corey Taylor’s eponymous single “CMFT (Must Be Stopped)” alongside indie hip hop champion Tech N9ne, the London upstart has been steadily cultivating his reputation as an in-demand talent since he was a teenager.
Marking his mark as a strong featured artist, in addition to his own catalog of independently released projects, the dynamic songwriter and lyricist has earned his rank as an enigmatic force bridging the cultures of hip hop and alternative music with his brand of dynamic turn of phrase and stylized songwriting.
That combination is why the highly-touted talent has been able to amass such momentum rolling into his forthcoming 2021 debut in ‘Cheaper Than Therapy’. The 20-track collection asserts a competent mesh of alternative rock, hip hop, brass tacks rap, stylized screamo and the heft of metal in a finished product that equally versatile as it is impressive. As the title would clearly suggest, the process of developing his introductory album was an emotional investment that allowed Bookie to truly bear his creative soul.
“Expression, aggression, ferocity, melody and soul were the catalysts to produce ‘C.T.T’. With every verse I swore to never deliver if feeling isn’t present, I need to feel in order to be symbiotic with the process, this music.. A therapy session for myself, covering my moods from love, anger, hate and like, questions I want to ask and what it’s like to exist in an ever shifting paradigm. With this project I aim to finally be happy in the acceptance that this is who I wanted to be and open to the prospect of change and evolution.”
To properly introduce the album, Kid Bookie has teamed with Billy Martin of Good Charlotte and Olah Bliss for an eclectic take on the alternative rock ballad with the hip hop infused “In The Dark”. Thematically, the track sees Bookie addressing the facade most people present to the world and how reality is often drastically different in people’s most private moments. Visually, Bookie presents a video translation of the track that takes inspirational cues from Patty Jenkin’s 2003 essential ‘Monster’, with a metaphorical depiction of a sadistic killer that seduces and then brutally murders her victims.
Bookie goes onto divulge the details of the song and it’s compelling visual. “In The Dark is a record about the contrasting effects of the cliche, ‘being what society wants you to be’ whilst also displaying your primal instincts of who you truly are away from the stigma, perception, stereotypes, you subconsciously place upon yourself. The video tries to translate that in a way where the mysterious woman uses her make up as the muse for who she truly is, unconventional and twisted, we follow a woman bent on seduction to murder, gaining heavy elation during and after, almost sexually gratifying herself”.
Kid Bookie’s auspicious debut will also feature the creative cosign of some especially hefty collaborators. Enlisting the likes of Tech N9ne, Sid Wilson of Slipknot, Kamiyada+, and heavy culture ambassador Corey Taylor, ‘Cheaper Than Therapy’ functions as a watershed moment in the continued meld of genre, subcultures, and influences for a new generation of multi-dimensional artists.
Kidd Bookie’s ‘Cheaper Than Therapy’ arrives November 26th and can be pre-ordered/saved – HERE. Watch the thrilling new visual, directed by Bookie himself, for the track “In The Dark” below.
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